6 дней назад
Copywriter (Beauty)
95 200 - 119 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Copywriter (Beauty): Developing brand copy and creative concepts for First Aid Beauty across campaigns, product launches, social, email, packaging, retail, and other consumer touchpoints with an accent on brand voice, skincare communication, and cross-channel storytelling. Focus on translating complex product benefits and claims into clear language, adapting messaging across audiences and channels, and managing copy from brief through final execution.
Location: New York office, United States
Salary: $95,200–$119,000 per year, plus bonus if applicable and benefits.
Company
Procter & Gamble develops and markets consumer brands, including First Aid Beauty skincare products.
What you will do
- Develop on-brand copy for campaigns, product launches, paid and organic media, influencer and PR content, email, DTC, retail, packaging, and other consumer touchpoints.
- Translate brand, consumer, and marketing strategy into creative concepts and messaging for campaigns, activations, launches, and ongoing storytelling.
- Collaborate with designers, creative leads, marketers, strategists, and cross-functional partners to create cohesive work across words and visuals.
- Own copy projects from brief through final execution, including writing, editing, proofreading, and rapid revisions.
- Adapt messaging for different channels, audiences, markets, and business objectives while maintaining the FAB brand voice.
- Translate product benefits, ingredients, claims, and complex skincare information into clear, human, and compelling language.
Requirements
- 3+ years of copywriting experience in an in-house creative team, agency, or consumer brand environment.
- Portfolio demonstrating conceptual thinking, brand storytelling, and writing across multiple channels and formats.
- Strong command of voice, tone, grammar, editing, and proofreading.
- Experience extending a single creative idea across social, digital, CRM, retail, packaging, paid media, and long-form storytelling.
- Collaborative approach, strong organizational skills, and ability to manage multiple assignments in a fast-paced environment.
- Interest in beauty, skincare, culture, and consumer communication.
Nice to have
- Experience in beauty, skincare, wellness, or another regulated consumer category.
- Familiarity with product claims, legal review, global markets, or localized copy development.
Culture & Benefits
- Full-time position based in the New York office.
- Total rewards include salary, bonus if applicable, and benefits.
- Equal employment opportunities and reasonable accommodation are provided.
- Immigration sponsorship is not available for this role.
- Procter & Gamble participates in E-Verify as required by law.
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