Product Marketing Manager (Mapping & Routing)

Location: Cracow, Poland, or remote within Poland

Salary: Not specified

Company

hirify.global is an industrial technology company delivering connected SaaS, web, mobile, and installed solutions for construction, geospatial, government, transportation, and other industries.

What you will do

• Own positioning and messaging for the Mapping & Routing portfolio and align stakeholders around differentiated value propositions.
• Lead go-to-market execution for product and feature launches, including playbooks, communication plans, and internal readiness.
• Develop messaging for shippers, carriers, partners, and other customer personas while incorporating customer feedback and market trends.
• Create sales enablement materials such as one-pagers, presentations, and competitive battlecards.
• Measure campaign, launch, and channel performance and provide recommendations for future releases.
• Build dashboards and reporting templates, enable self-serve analytics, and lead AI workflow adoption across Product Marketing.

Requirements

• 5+ years of product marketing experience in B2B SaaS or industrial technology.
• Strong analytical skills and experience measuring marketing performance and building reports for leadership.
• Hands-on experience with marketing data and tools such as QuickSight, Google Workspace, and Notion.
• Experience adopting AI tools and designing AI-assisted marketing workflows.
• Proven go-to-market execution that drives measurable adoption or revenue growth.
• Strong cross-functional leadership, technical storytelling, professional writing, and self-directed prioritization skills.

Nice to have

• Familiarity with mapping, routing, or telematics data.
• Experience in transportation, logistics, or fleet operations.

Culture & Benefits

• Purpose-driven work focused on productivity, safety, and sustainability.
• Collaborative and supportive environment with a strong sense of belonging.
• Ownership-oriented culture that supports initiative and self-directed work.
• Values centered on Belong, Grow, and Innovate.

Hiring process

• Submit an online application through the application portal.