Data Scientist - Marketing & Customer Analytics (Marketing Analytics)

Location: In-office in Pittsburgh, PA; Tysons Corner, VA; or Wilmington, DE, United States

Salary: $94,875–$172,500 annually, plus incentive eligibility

Company

hirify.global is a financial services company focused on delivering customer-oriented banking and financial solutions.

What you will do

• Develop, maintain, and apply valuation and forecasting models, including Net Present Value, Customer Lifetime Value, and Offer Economics models.
• Analyze customer, marketing, offer, and channel data to identify trends and actionable opportunities.
• Apply statistical and machine learning techniques to measure performance, estimate incremental impact, and evaluate business trade-offs.
• Manage the analytical workflow from data preparation and exploratory analysis through model validation and performance monitoring.
• Run analytical experiments to identify opportunities for product and process optimization.
• Partner with marketing, finance, data, architecture, engineering, and visualization teams to communicate findings and support implementation.

Requirements

• Bachelor’s degree in mathematics, statistics, economics, data science, engineering, or a related quantitative field; a master’s degree is preferred.
• 3+ years of relevant industry experience in data science, advanced analytics, quantitative modeling, marketing analytics, or a related field.
• Proficiency in Python and SQL.
• Experience with data analysis, data mining, statistical modeling, and machine learning.
• Strong communication skills for explaining analytical results to technical and non-technical stakeholders.
• This is an in-office position, and hirify.global will not provide employment visa sponsorship or participate in STEM OPT.

Nice to have

• Experience with marketing valuation concepts, including Customer Lifetime Value, Offer Economics, or marketing measurement.
• Exposure to cloud platforms and big data technologies such as Spark or Hadoop.
• Advanced degree in a quantitative discipline.

Culture & Benefits

• Inclusive workplace focused on customer experience, collaboration, respect, and employee contribution.
• Full-time benefits may include medical, prescription, dental, vision, life insurance, disability protection, 401(k) matching, pension, and stock purchase plans.
• Educational assistance, wellness programs, dependent care support, and family-related reimbursement programs may be available.
• Paid time off may include parental leave, up to 11 paid holidays, occasional absence days, and 15–25 vacation days depending on career level and service.