обновлено 13 дней назад
CMO, Mental Health
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CMO, Mental Health (Product Marketing/Growth): Defining market segments, positioning, and portfolio architecture for digital mental health products across psychedelics and everyday mental healthcare with an accent on product-market fit, retention, and monetization. Focus on validating messaging, building b2b2c routes through clinicians, and designing an ecosystem that connects products across subscription and higher-touch services.
Location: Remote
Company
builds mental health products across psychedelics and everyday mental healthcare for EU and US markets.
What you will do
- Own product-market fit discovery through user interviews, retention curves, cohort analysis, and live positioning tests.
- Define segmentation, messaging, differentiation, and the connecting proposition across the mental health portfolio.
- Make portfolio decisions on scaling, merging, repositioning, or retiring products.
- Own the full funnel from installation and activation through trials and subscriptions, improving retention, pricing, paywalls, and lifecycle marketing.
- Design b2b2c routes to market through therapists, psychiatrists, and other partners.
- Shape channel strategy and grow organic acquisition through ASO, content, and referral loops.
Requirements
- 7+ years of marketing experience with early-stage B2C or B2B2C digital products.
- Strong product marketing background in segmentation, positioning, messaging, and pricing.
- Experience taking products from zero to one and improving retention and monetization.
- Strong data fluency, including cohorts, retention curves, CAC, and LTV.
- Experience marketing a portfolio or multi-brand structure across different product stages.
- Deep interest in or experience with mental health, wellness, digital therapeutics, or other mission-driven consumer products.
Nice to have
- Experience with venture builders, accelerators, or startup studios.
- Experience with regulated categories or b2b2c motions through professionals.
Culture & Benefits
- Partner directly with the CEO and CPO as an owner of strategy and decisions.
- Work in a mission-driven mental health environment where responsible claims, tone, and user trust are essential.
- Operate across a portfolio of products from pre-launch through scaling.
- Work remotely with products serving EU and US markets.
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