Brand Manager, Creator-Led Growth & Partnerships (Beauty)

Location: New York City Office or Cincinnati General Offices, United States. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.

Salary: $85,000–$122,200 per year, plus bonus if applicable and benefits.

Company

Procter & Gamble develops and markets consumer brands, including First Aid Beauty.

What you will do

• Build and lead integrated creator strategies across paid, organic, earned, seeding, UGC, and affiliate channels.
• Source and manage macro, mid-tier, and micro creators, including vetting, contracting, relationships, content delivery, and measurement.
• Develop creator and UGC briefs and partner with Creative on scalable, platform-native content frameworks.
• Measure reach, engagement, traffic, conversion, revenue, ROAS, and ROI to connect creator activity with business results.
• Grow affiliate programs through platforms including ShopMy and TikTok Shop.
• Lead brand, talent, and cultural partnerships while managing budgets, agencies, and external partners.

Requirements

• 3–5 years of experience in influencer marketing, creator partnerships, UGC, affiliate, PR, brand, or growth marketing.
• Experience sourcing and managing creators across macro, mid-tier, and micro communities.
• Experience developing creator and UGC briefs that translate brand strategy into effective content.
• Strong analytical skills with experience using ROI, ROAS, traffic, conversion, and revenue metrics.
• Experience managing budgets, agencies, contracts, and external partners.
• Strong cross-functional leadership, communication, presentation, brand, and creative skills.

Nice to have

• Beauty, skincare, wellness, or consumer brand experience.
• Deep knowledge of the creator landscape, affiliate platforms, and evolving social behavior.

Culture & Benefits

• Full-time employment with salary, bonus if applicable, and benefits.
• Career mobility through different assignments, locations, and business challenges.
• Commitment to equal employment opportunities and an inclusive workplace.
• Immigration sponsorship is not available for this role.