Sr. Manager, Shopper Marketing

Location: Remote within the United States; Watsonville, California

Company

hirify.global develops science-based, sustainably sourced nutritional supplements, with a focus on omega-3 products and daily wellness.

What you will do

• Develop the consumer path-to-purchase framework and translate shopper insights into retailer-specific strategies.
• Partner with Sales on brand-led retail strategy, channel prioritization, selling stories, and sales enablement materials.
• Design and execute shopper marketing initiatives across digital and physical retail touchpoints.
• Own retail media strategy, investment, and execution across retailer platforms to improve reach, conversion, and ROAS.
• Lead retail content and product detail page strategy for Amazon and the company website.
• Define activation KPIs, translate performance data into shopper solutions, and manage budgets.

Requirements

• Strategic thinking and experience leading strategy-first annual retail planning.
• Deep understanding of the path to purchase across FDM, Natural, Costco, and e-commerce channels.
• Proven ability to build internal capabilities and improve sales support and cross-functional alignment.
• Experience in high-growth vitamins, minerals, and supplements or consumer-packaged goods is highly preferred.
• Bachelor’s degree in Marketing, Business, or a related field.

Culture & Benefits

• Remote role supporting collaboration between Sales and Marketing.
• Opportunity to shape retail capabilities, omnichannel activation, and consumer-facing retail execution.
• Work focused on science-based products, sustainable sourcing, and transparent nutritional supplement development.