Audience & Insights Analyst (AdTech)

Location: Plano, United States

Salary: USD $55,765–$77,070 annually

Company

hirify.global is a global networked experience agency delivering data, technology, creative, media, and strategy solutions for leading brands.

What you will do

• Support target audience profiling using syndicated research, platform insights, publisher data, and client inputs.
• Translate consumer behavior, category trends, and media objectives into audience strategies.
• Develop audience signals and translate audience definitions into platform- and publisher-ready activation inputs.
• Maintain audience trackers, taxonomies, activation maps, documentation, and QA materials.
• Partner with investment, platform, activation, analytics, and client teams to validate audience availability and implementation requirements.
• Support campaign measurement and create concise reporting takeaways explaining performance and next steps.

Requirements

• 0–2 years of experience in media, analytics, audience strategy, or an agency environment.
• Strong written and verbal communication skills, with the ability to summarize data into actionable takeaways.
• Strong organization and attention to detail; comfortable maintaining trackers, documentation, and QA materials.
• Familiarity with syndicated research, platform data, publisher data, customer data, or media activation inputs.
• Comfort working with Excel or similar tools to organize, analyze, and summarize data.
• Ability to work independently and collaboratively in a fast-paced environment, with demonstrated curiosity, critical thinking, and problem-solving skills.

Nice to have

• Foundational understanding of paid media planning, audience targeting, or campaign measurement.
• Interest in learning across audience strategy, data activation, and media measurement.

Culture & Benefits

• Inclusive environment focused on belonging and equitable experiences.
• Medical, dental, vision, and disability coverage.
• 401(k), paid time off, parental and family care leave, and family-forming assistance.
• Tuition reimbursement and flexible time off.