Growth Marketing Lead (B2C SaaS)

Location: Fully remote from anywhere in the world, with several hours of overlap with European time zones

Salary: $100,000–120,000 gross per year, depending on experience, plus additional revenue share tied to successfully launched and scaled acquisition channels.

Company

hirify.global is recruiting for a profitable, bootstrapped international group of SaaS companies developing subscription-based digital products used by millions of customers worldwide, including new AI-powered solutions.

What you will do

• Identify and validate new customer acquisition opportunities.
• Launch new marketing channels from scratch and evaluate their potential.
• Design and run rapid experiments to test growth hypotheses.
• Analyze performance using unit economics and make data-driven scaling decisions.
• Collaborate with product, engineering, design, and leadership teams.
• Use AI tools to accelerate research, execution, and decision-making.

Requirements

• Experience working with B2C subscription products.
• Successfully launched new acquisition channels from scratch, rather than only optimizing existing ones.
• Strong understanding of CAC, LTV, payback period, and contribution margin.
• Ability to test ideas quickly, analyze results, and determine whether a channel should be scaled.
• Strategic thinking combined with a hands-on approach and experience across multiple acquisition channels.
• Experience working with international markets; US market experience is a strong advantage.

Culture & Benefits

• High level of ownership and fast decision-making.
• Unlimited paid time off.
• International team offsites and meetups.
• Learning budget for courses, conferences, books, and software.
• Health and wellbeing support.
• Data-driven culture focused on rapid experimentation and moving ideas from hypothesis to execution.