Director of Product – Media OS Activation, IQVIA Digital (AI)

Location: Wayne, Pennsylvania, United States

Salary: $121,400–$338,400 annual base pay, with potential incentives, bonuses, and benefits.

Company

IQVIA Digital delivers healthcare data, analytics, technology, and clinical research solutions for life sciences and healthcare organizations.

What you will do

• Lead the Media OS Activation POD and its product vision, strategy, and roadmap.
• Oversee integrations with activation partners and reporting across programmatic, social, connected TV, email, and endemic media channels.
• Advance audience development, segmentation, direct-to-consumer workflows, federated audience models, and multi-DSP orchestration.
• Drive AI-powered campaign optimization, automated decisioning, closed-loop marketing, real-time analytics, and adaptive campaign management.
• Ensure platform scalability, reliability, flexibility, and consistent user experiences across activation, measurement, and optimization.
• Lead cross-functional product teams and collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success.

Requirements

• Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or a related field.
• 10+ years of product management and product leadership experience in AdTech, MarTech, digital platforms, or data-driven SaaS.
• Experience building and scaling enterprise platforms for planning, activation, and measurement workflows.
• Deep expertise in programmatic advertising ecosystems, DSPs, identity resolution, identity graphs, data platforms, audience modeling, and omnichannel marketing.
• Ability to lead large-scale cross-functional organizations, influence senior executives, and translate strategy into measurable business outcomes.
• Ability to operate in complex, regulated industries.

Nice to have

• Advanced degree such as an MBA.
• Experience in healthcare, life sciences, pharmaceuticals, or other highly regulated industries.
• Familiarity with AI/ML optimization, prediction, and recommendation systems.
• Experience with open-platform ecosystems, partner integration strategies, privacy regulations, and healthcare marketing compliance.

Culture & Benefits

• Opportunity to shape an AI-powered, privacy-first healthcare marketing platform.
• Cross-functional collaboration across product, technology, data, commercial, and client-facing teams.
• Potential incentive plans, bonuses, and health and welfare benefits.
• Equal opportunity employment environment.