7 часов назад
Digital Marketing Manager (Retail Media)
120 000 - 130 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Marketing Manager (Retail Media): Designing, executing, and evaluating full-funnel digital marketing campaigns across Amazon, Instacart, Walmart, Target, and other retail media networks with an accent on campaign optimization, analytics, DSP targeting, and marketplace performance. Focus on building automated KPI dashboards, refining bids and audiences, configuring DSP campaigns, and scaling data-driven programs across multiple brands.
Location: West Los Angeles, California, USA; hybrid schedule with in-office work required Monday–Wednesday and remote work available Thursday–Friday
Salary: $120,000–$130,000 per year, with a possible discretionary bonus
Company
is part of The Wonderful Company, a privately held global company producing recognized food, beverage, and lifestyle brands, including FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, and JUSTIN Wines.
What you will do
- Design and execute full-funnel digital marketing programs across Amazon, Walmart, Instacart, Target, and other retail media networks.
- Optimize sponsored product, display, brand advertising, and DSP campaigns through bidding strategies, audience segmentation, inventory targeting, and A/B testing.
- Evaluate campaign data, analytical tools, and methodologies to implement data-driven performance improvements.
- Build and maintain dashboards and automated reports covering ROAS, CPC, CTR, conversion rate, revenue, and attribution metrics.
- Partner with brand and agency creative teams on data-driven display advertising assets.
- Collaborate with sales teams on emerging retail media networks and coach junior team members.
Requirements
- At least five years of hands-on digital marketing experience across Amazon, DTC, Instacart, Walmart, and other retail media networks.
- Bachelor’s degree in data science or marketing; an MBA or MS is preferred.
- Deep experience with backend campaign optimization, audience targeting, bidding strategies, reporting, and financial KPIs.
- Comprehensive knowledge of Amazon Ads, Amazon DSP, and US grocery retail media networks such as Walmart Connect, Roundel, MAP, Carrot Ads, and Criteo.
- Proficiency with Amazon Marketing Cloud, Google Analytics, cloud-based SQL programming, data mining, and analytical reporting.
- Ability to work from the West Los Angeles office Monday–Wednesday under the hybrid schedule.
Nice to have
- CPG experience, particularly in food and beverage.
- MBA or MS degree.
Culture & Benefits
- Medical, dental, and vision coverage, plus a 401(k) with match eligibility.
- 24/7 online physician consultations, virtual mental health resources, life coaching, and fitness reimbursements.
- Career advancement, internal mobility, leadership training, webinars, eLearning, and mentorship programs.
- Employee community groups, wellness rewards, and opportunities to support local charities and community projects.
- Commitment to diversity, equity, inclusion, employee well-being, and community investment.
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