Manager, Solutions Planning (Programmatic)

Location: Manchester, United Kingdom; hybrid, with teams in the office around four days a week. UK-based role requiring the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, technology, partnerships, and performance capabilities to deliver personalised, measurable growth for leading brands.

What you will do

• Lead the brief-to-plan process by translating client objectives and data into cross-channel media strategies across ADOOH, ATV, and Programmatic.
• Act as the strategic planning liaison for agency teams, manage client and agency expectations, and present post-campaign analysis.
• Apply audience segmentation, partner data, research tools, and platform insights to inform target audiences and channel selection.
• Oversee campaign delivery with the Activation team, including setup, optimisation, strategic alignment, and issue resolution.
• Build measurement frameworks covering brand lift, econometric modelling, attribution, asset collection, and post-campaign reporting.
• Manage the media pipeline and campaign administration while mentoring Account Associates and setting measurable KPIs.

Requirements

• At least 3 years of experience in a media agency, digital agency, or specialist planning role.
• Deep understanding of the UK media ecosystem and hands-on experience with ADOOH, ATV, and Programmatic planning.
• Experience turning complex media briefs into persuasive media responses and presentation decks.
• Strong audience-data, consumer-insight, strategic-thinking, communication, and presentation skills.
• Advanced proficiency in Excel and PowerPoint, with strong attention to booking accuracy, financial reconciliation, pipeline tracking, and execution.
• Must have the right to work in the United Kingdom.

Nice to have

• Experience managing direct reports or mentoring junior planning team members.
• Familiarity with media planning software, TGI, GWI, YouGov, Mediaocean, or Salesforce.

Culture & Benefits

• Access to global hirify.global and WPP networks for learning, networking, and professional development.
• Employee resource groups and regular in-office events focused on team achievements, thought leadership, and celebrations.
• Medical, vision, and dental insurance, group retirement plans, and significant paid time off.
• Partner discounts and employee mental health awareness days.
• Equal-opportunity workplace with accommodation and flexibility discussions available during the interview process.