6 дней назад
UA Manager
65 000 - 80 000€
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
UA Manager (Mobile App User Acquisition): Own and scale app install campaigns across AppLovin, Google UAC, Facebook, TikTok, and DSPs with an accent on daily optimization, creative testing, attribution, and revenue-based performance management. Focus on managing $500k+ in daily spend, diagnosing live campaign issues, coordinating creative production, and optimizing toward predictive LTV.
Location: Berlin, Germany; on-site five days per week
Salary: €65,000–€80,000 per year, plus equity and bonus
Company
is a profitable growth and advertising startup that rewards users for engaging with advertisers’ products and builds user acquisition solutions for major companies.
What you will do
- Own and scale app install campaigns across AppLovin, Google UAC, Facebook, TikTok, and programmatic DSPs.
- Manage more than $500,000 in daily spend and optimize campaigns toward revenue and predictive LTV targets.
- Monitor live campaigns daily, adjust budgets and bids, and resolve performance issues in real time.
- Analyze creative performance and competitive trends while planning a testing mix of iterations and new concepts.
- Coordinate with the internal creative team on briefs, reviews, prioritization, and production pipelines.
- Manage mobile attribution settings and campaign types using Adjust MMP to maintain accurate app and web performance tracking.
Requirements
- Proven experience scaling app install campaigns across at least two major channels, including AppLovin, Unity, Snapchat, Facebook, TikTok, or programmatic DSPs.
- Experience managing large daily budgets in live campaign environments with a proactive, hands-on operating style.
- Strong understanding of mobile attribution, MMP setup, campaign types, and attribution windows; Adjust experience is preferred.
- Experience optimizing toward revenue-based KPIs and predictive LTV, ideally in gaming or subscription apps.
- Ability to evaluate creative performance, brief agencies, and build testing roadmaps.
- Ability to work on-site in the Berlin office five days per week.
Nice to have
- Experience in gaming or subscription applications.
- Experience with Adjust MMP.
Culture & Benefits
- Equity participation for all Berlin-based full-time employees.
- Opportunity to grow with a startup profitable from day one.
- Modern central Berlin office designed for collaboration.
- Transport subsidy, breakfasts and lunches, language learning, and Urban Sports Club.
- High-ownership environment with significant responsibility and rapid career growth.
Hiring process
- All skill levels are evaluated during the hiring process.
- A clear path for professional growth is provided.
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