International Marketing Director (Music)

Location: Dubai, United Arab Emirates

Company

hirify.global is a global music company working with international artists, catalogues, and new releases.

What you will do

• Develop and execute regional and global marketing strategies for international frontline and catalogue music.
• Increase market share, audience engagement, and consumption while optimizing marketing spend through platform data and audience insights.
• Plan catalogue activations, anniversary campaigns, re-heat campaigns, remixes, and other digital marketing initiatives.
• Build and manage fan communities through digital platforms, AI, gaming, social media, music platforms, and traditional media.
• Coordinate online and offline fan events, including livestreams, virtual meet-ups, contests, and exclusive experiences.
• Build regional creative partnerships and lead a culturally aware team collaborating with international markets on localized campaign rollouts.

Requirements

• Demonstrable experience leading and executing successful multicultural marketing campaigns at regional scale in a creative industry.
• Strong digital marketing and engagement skills, including experience driving consumption and engagement through digital platforms.
• Experience building, growing, and monetizing fan communities through online and offline channels.
• Ability to analyze music market and platform data and use insights to guide decisions.
• Strong strategic planning, resource allocation, relationship management, and networking skills.
• Understanding of music genres, music cultures, popular culture, and cultural factors influencing behavior across countries.

Culture & Benefits

• Modern office environment with opportunities for professional growth and development.
• Global, culturally diverse, and inclusive working environment.
• Annual leave, medical leave, and annual home leave tickets for the employee and spouse.
• Medical insurance, private medical cover, pension scheme, life assurance, and income protection.
• Music industry perks and time off during the winter break.