Senior Manager, Social Media

Location: Abu Dhabi, United Arab Emirates; UAE nationals only

Company

hirify.global is the UAE’s national airline, connecting people across continents and cultures from its Abu Dhabi hub.

What you will do

• Develop and execute a global social media strategy aligned with brand and commercial objectives.
• Create social media playbooks and translate brand strategy into a distinctive, premium presence across platforms.
• Oversee content calendars, campaigns, live coverage, events, partnerships, and influencer activations.
• Define social media KPIs, analyse performance, and demonstrate measurable business impact and ROI.
• Lead, coach, and develop a high-performing social media team.
• Manage global and regional agencies and advise cross-functional stakeholders on social media best practices.

Requirements

• UAE nationals only, based in Abu Dhabi, United Arab Emirates.
• 10+ years of experience in social media, digital marketing, or content strategy at a leading agency or major consumer-facing brand.
• Proven experience developing social media strategies, leading teams, managing stakeholders, and delivering measurable results.
• Advanced knowledge of social publishing, measurement, analytics, social listening, paid social, and digital performance marketing.
• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related discipline.
• Excellent written and verbal English communication skills.

Nice to have

• Arabic language proficiency.
• Experience in aviation, travel, hospitality, luxury, or lifestyle brands.
• Familiarity with SEO principles and Adobe Creative Suite tools such as Photoshop or Illustrator.

Culture & Benefits

• Opportunity to shape the voice of a globally recognised aviation brand.
• Work within a fast-paced, dynamic environment focused on innovation, experimentation, and continuous improvement.
• Collaborate with Brand, Creative, Digital, Commercial, Communications, and Customer Experience functions.
• Contribute to Etihad’s Journey 2030 ambition to expand its network, double its fleet, and grow its people.

Hiring process

• Interviews are conducted face-to-face or via video or telephone before a formal offer.