Influencer Branded Content Senior Lead (Influencer Marketing)

Location: Dallas, TX or New York, NY, United States

Company

hirify.global is a global independent platform company integrating business strategy, media, creative, and data through its proprietary Alli operating system.

What you will do

• Lead the strategic development and execution of integrated influencer and branded content programs across multiple client accounts.
• Own influencer strategy from planning through execution, including creator selection, negotiation, content development, measurement, and optimization.
• Advise clients with market insights and data-driven recommendations that strengthen partnerships and expand influencer investment.
• Coordinate creative, media, strategy, analytics, production, legal, and account teams to deliver integrated marketing solutions.
• Identify emerging creator trends, platforms, technologies, and measurement capabilities and turn them into client opportunities.
• Develop scalable processes, best practices, reporting, thought leadership, and new business materials for hirify.global’s Influencer & Branded Content practice.

Requirements

• 7+ years of experience in influencer marketing, branded content, social media, or integrated digital marketing.
• Experience leading sophisticated influencer strategies for enterprise or nationally recognized brands with measurable business results.
• Expertise in creator partnerships, talent management, platform trends, content strategy, campaign measurement, FTC compliance, and contract negotiations.
• Experience building executive-level client relationships and presenting strategies, performance updates, and recommendations to senior stakeholders.
• Strong leadership experience managing, mentoring, and developing high-performing teams.
• Advanced analytical skills and proficiency with influencer marketing platforms, social analytics tools, and measurement solutions.

Nice to have

• Bachelor’s degree or equivalent professional experience.
• Experience contributing to client pitches, strategic proposals, and organic account growth.
• Continual-learning mindset with an interest in emerging platforms, technologies, and cultural trends.

Culture & Benefits

• Professional development programs, mentorship, and career advancement support.
• Generous paid time off, holiday allowances, and paid parental leave.
• Healthcare, fertility and family support, pet insurance, and lifestyle spending accounts, subject to geography.
• Retirement or pension plans with contribution matching where applicable.
• Annual bonus eligibility, commuter benefits where available, and eight paid give-back hours for volunteering.
• AI Enterprise accounts and weekly AI training sessions.