VP, Integrated Communications (Premium Lifestyle)

Location: New York, United States; hybrid schedule required and the role is available only in New York

Base compensation: $160,000–$190,000 annually for New York City hires, plus benefits.

Company

hirify.global is an award-winning integrated communications agency creating culture-led stories and campaigns for consumer and premium lifestyle brands.

What you will do

• Lead culture-driven integrated communications programs across earned media, owned social channels, public relations, talent, content, and influencer strategies.
• Act as strategic counsel to senior clients, strengthening relationships and aligning communications with business objectives.
• Develop creative, insight-led campaign ideas and manage complex integrated campaigns, launches, events, collaborations, and partnerships.
• Lead account teams, provide direction, mentor staff, and support a collaborative creative environment.
• Track media and market opportunities, anticipate client needs, and manage multiple priorities.
• Participate in new business pitches, presentations, leadership decisions, and office culture initiatives.

Requirements

• 10+ years of communications experience, including integrated communications and PR agency experience.
• Extensive client management experience and a strong record of successful earned communications campaigns.
• Deep understanding of premium lifestyle brands and media, including luxury, lifestyle, and travel media relationships.
• Experience leading and mentoring diverse teams and collaborating with creative teams on brand partnerships and campaigns.
• Excellent communication, writing, organizational, strategic counsel, and creative storytelling skills.
• Must be legally authorized to work in the United States; visa sponsorship is not available.

Nice to have

• Brand partnerships and large-scale activation experience.
• Proficiency with generative AI tools such as ChatGPT, MidJourney, Runway, DALL·E, or similar platforms.
• Experience using AI to develop advertising concepts, content, and campaign strategies.
• Bachelor's degree.

Culture & Benefits

• Highly collaborative environment focused on creative problem-solving and professional growth.
• Medical, dental, and vision coverage.
• Paid time off, company holidays, Summer Fridays, and paid parental leave.
• 401(k) retirement plan with company match and lifestyle spending account.
• Commuter benefits plus new business and employee referral bonuses.