1 день назад
CRM Specialist (iGaming)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CRM Specialist (iGaming): Managing and optimizing multi-channel CRM campaigns across email, SMS, push notifications, in-app messages, and pop-ups with an accent on automated communication flows, user segmentation, and campaign analytics. Focus on improving email deliverability, running A/B tests, optimizing lifecycle communications, and translating performance data into measurable product and retention improvements.
Location: Remote or onsite in Armenia, Azerbaijan, Georgia, Kazakhstan, Poland, Portugal, or Ukraine.
Company
is a fast-growing business group with a multicultural team working across development, architecture, management, operations, marketing, legal, and finance.
What you will do
- Manage CRM communications across email, SMS, push notifications, in-app messages, and pop-ups.
- Plan, launch, monitor, and analyze CRM and promotional campaigns using key performance metrics.
- Build, maintain, and optimize automated and trigger-based communication flows.
- Segment users by behavior, activity, and lifecycle stage, and recommend improvements based on data.
- Run A/B tests, analyze results, and optimize communication processes, tools, and approaches.
- Manage HTML email templates, dynamic content consistency, deliverability, domain reputation, and spam indicators.
Requirements
- At least 2 years of experience in CRM or email marketing.
- Hands-on experience with Customer.io and other ESP/CDP tools such as Mailchimp, SendGrid, or Klaviyo.
- Experience with multiple communication channels and trigger-based or automated communications.
- Basic HTML/CSS knowledge and experience editing HTML email templates.
- Understanding of CRM metrics, email deliverability, anti-spam policies, domain/IP warm-up, and sender reputation monitoring.
- Ability to work independently and take ownership of results.
Nice to have
- Experience in betting, gambling, or other high-load digital projects.
- Experience working with large user databases.
Culture & Benefits
- Remote and onsite work options with offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan.
- Corporate equipment based on macOS or Windows, with additional equipment provided.
- Paid vacation, sick leave, personal event days, and days off.
- Corporate health insurance, educational programs, external education compensation, and conference attendance.
- Referral, mentoring, and coaching rewards programs.
- Internal clubs, employee activities, corporate events, and team-building initiatives.
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