Copywriter - Paid Social Media Ad Creative (AI)

Location: Georgia, United States; remote

Company

hirify.global operates a digital manufacturing marketplace connecting manufacturers with buyers that need on-demand production capacity.

What you will do

• Write paid social ad copy for Meta, LinkedIn, and other platforms across the hirify.global and Thomas brands.
• Develop headlines, captions, calls to action, and copy variations for A/B testing.
• Translate complex engineering and manufacturing concepts into clear, compelling messaging for engineers, procurement professionals, and manufacturing leaders.
• Partner with designers, media buyers, Product, Content, and Lifecycle Marketing to align creative with campaign strategy and brand voice.
• Iterate on copy using performance data and testing results, including CTR, CPA, ROAS, CVR, and open rate.
• Build scalable messaging frameworks, swipe files, templates, and AI workflows for creative production and quality assurance.

Requirements

• 4+ years of experience writing performance-driven copy for paid and/or organic social media.
• Portfolio demonstrating high-quality social advertising copy and the ability to simplify complex concepts.
• Excellent English grammar, editing, and B2B messaging skills.
• Familiarity with major social platforms, advertising formats, creative specifications, A/B testing, and performance metrics.
• Experience using AI tools and building Claude Skills or comparable custom AI workflows and agents.
• Strong project management, prioritization, cross-functional collaboration, and ownership skills.

Nice to have

• Experience in B2B, technology, manufacturing, engineering, or industrial marketing.
• Experience shipping multiple Claude Skills or AI workflows into an active production or creative pipeline.

Culture & Benefits

• Remote work arrangement.
• Collaboration with creative, media, brand, product, and marketing stakeholders.
• Opportunity to develop scalable AI-supported creative production workflows.