VP of Paid Media (Real Estate Tech)

Location: Remote within the United States

Salary: $220,000–$275,000 base; OTE: $280,000–$350,000 with upside potential for overperformance

Company

Venture-backed real estate technology company helping consumers navigate buying, selling, and managing real estate through digital products and services.

What you will do

• Own day-to-day paid media operations across Google, Meta, TikTok, ChatGPT Ads, and emerging channels.
• Build campaigns, restructure accounts, manage budgets and bids, and optimize performance at the ad level.
• Develop AI-assisted scripts, ad concepts, static creative, and a consistent weekly testing cadence.
• Recruit, brief, and manage freelance UGC creators as part of a repeatable creative supply chain.
• Own the full paid customer journey from targeting and landing pages through lifecycle email, SMS, and qualified pipeline conversion.
• Define paid-media KPIs, dashboards, attribution standards, and a documented playbook for scaling channels and eventually hiring a team.

Requirements

• 10+ years of paid marketing experience while remaining hands-on in campaign execution and ad accounts.
• Experience managing million-dollar monthly paid budgets with measurable profitability expectations.
• Deep expertise in Google and Meta, with strong fluency in TikTok and emerging paid channels.
• Daily practical use of AI tools for scriptwriting, creative generation, audience research, and performance analysis.
• Experience managing freelance UGC creators and improving conversion across the full funnel.
• Excellent communication and cross-functional influence skills.

Nice to have

• Experience in real estate, fintech, or marketplace businesses.

Culture & Benefits

• Medical, dental, vision, and life insurance.
• 18 days of paid time off, increasing with tenure, plus 10 paid holidays.
• Annual professional development budget and paid tenure sabbaticals.
• Work-from-home stipend and Clever homeownership benefits.
• 401(k), 6–12 weeks of paid parental leave, counseling sessions, and optional weekly meditation.