Marketing Manager (iGaming)

Location: Armenia, Cyprus, Georgia, Malta, the Netherlands, Poland, Portugal, Serbia, Turkey, the UAE, or Uzbekistan. Hybrid, remote, or onsite work is available; offices are located in Warsaw, Limassol, Kyiv, Almaty, and Yerevan.

Company

hirify.global is a fast-growing group of companies operating with multicultural teams across business and technical functions.

What you will do

• Develop and maintain product positioning, the Brand Book, Tone of Voice, and brand strategy.
• Own visual and content direction and ensure brand consistency across channels and regional markets.
• Launch 360° brand campaigns, sponsorship activations, special projects, and merchandise initiatives.
• Coordinate Design, Copywriting, SMM, Product, Analytics, Country Management, and other teams.
• Manage brand projects from briefing and task assignment through launch, quality review, and reporting.
• Monitor competitors, market trends, brand health, campaign timelines, and key brand metrics.

Requirements

• 4+ years of marketing experience, including at least 2 years as a Brand Manager, Marketing Manager, or in a similar role.
• Experience in iGaming, betting, or gambling.
• Experience with brand positioning, brand platforms, brand guidelines, 360° campaigns, and marketing research.
• Experience working with ambassadors, influencers, sports clubs, budgets, and cross-functional teams.
• Strong analytics skills and understanding of brand metrics such as Brand Awareness, Brand Equity, Share of Voice/Search, and CPM.
• English at Upper-Intermediate level (B2) or higher.

Nice to have

• Experience launching products, entering new markets, and scaling brands.
• Experience with ID/BD GEOs, LATAM iGaming markets, and multi-geo brand localization.
• Experience managing external contractors and agencies.
• Knowledge of Asana, Jira, BI systems, GA4, Tableau, or Power BI.

Culture & Benefits

• Collaborative environment with a multicultural team of professionals.
• Flexible options to work remotely or from modern offices.
• Paid vacation, sick leave, personal days, and additional days off.
• Corporate health insurance and equipment based on macOS or Windows.
• Learning and development programs, external education compensation, and conference attendance.
• Corporate events, team-building activities, mentoring programs, and employee communities.