Senior Manager, Category Management and Shopper Insights – Scintilla / Walmart

Location: Greensboro, NC, United States

Company

hirify.global manages Wrangler, Lee, and Helly Hansen, using a global platform, strategic sourcing model, and supply chain capabilities to grow its lifestyle, outdoor, and workwear brands.

What you will do

• Lead category management and shopper insights activities for Wrangler and Walmart.
• Develop omnichannel category strategies covering shopper behavior, category performance, competition, brand priorities, and retailer strategy.
• Integrate Scintilla, Walmart, POS, inventory, syndicated, consumer, shopper, competitive, and internal sales data.
• Identify assortment gaps, whitespace opportunities, competitive threats, and commercial growth levers.
• Create recommendations for assortment, planograms, shelf space, merchandising, pricing, promotions, and digital shelf execution.
• Prepare executive presentations, dashboards, scorecards, line reviews, Joint Business Plans, QBRs, and customer business reviews.

Requirements

• 8–10+ years of related experience in category management, shopper or consumer insights, retail analytics, sales strategy, customer analytics, or commercial analytics.
• Experience with Walmart and Scintilla is strongly preferred, including Retail Link/Luminate or equivalent retailer-specific platforms.
• Expertise in syndicated market data and shopper or consumer data sources such as Circana/NPD/IRI or Nielsen.
• Strong quantitative analysis, retail business math, root-cause analysis, opportunity sizing, and recommendation development skills.
• Excellent executive-level PowerPoint storytelling, presentation, written communication, influencing, and stakeholder management skills.
• Bachelor’s degree required; preferred fields include Business, Marketing, Data Analytics, Economics, Statistics, or related disciplines.

Nice to have

• Prior retail, CPG, apparel, mass merchant, or omnichannel category management experience.
• Advanced degree, MBA, or relevant analytics or category management certification.
• Experience coaching analysts, leading projects, or building analytical capabilities.

Culture & Benefits

• Work in a collaborative, cross-functional environment spanning Sales, Marketing, Product, Supply Chain, Analytics, and customer teams.
• Culture focused on equitable opportunities, belonging, accountability, curiosity, and analytical excellence.
• Comprehensive benefits supporting physical, emotional, social, and financial wellbeing.
• Four weeks of paid parental leave for eligible new parents.
• Flexible Fridays, tuition reimbursement, and apparel discounts.