Influencer Marketing Manager (Gaming)

Location: Remote

Company

hirify.global is a game development studio with over 20 years of experience. Its PC/Console division develops animation-based games for PC and consoles.

What you will do

• Own and scale the global influencer marketing strategy for SPINE.
• Build a tiered network of gaming streamers and content creators.
• Source and negotiate paid and organic integrations across YouTube, Twitch, TikTok, and Shorts.
• Manage campaign budgets, briefs, creative terms of reference, contracts, NDAs, and content deadlines.
• Ensure brand safety and analyze reach, engagement, wishlists, store conversions, CAC, and ROAS.
• Launch affiliate and seeding programs while aligning creator activity with the marketing, update, announcement, and launch roadmaps.

Requirements

• 3+ years of influencer marketing experience, including 2+ years in gaming.
• Experience with premium AA/AAA PC and console titles and global game launches.
• An existing, up-to-date contact base of gaming influencers and streamers.
• Experience with barter integrations and Steam, Xbox, and PlayStation.
• Proven experience building influencer programs from scratch and delivering measurable ROI/ROAS.
• English C1 and strong knowledge of performance marketing metrics and analytics tools.

Nice to have

• Relationships with creators in action, fighting, beat ’em up, shooter, anime, and cyberpunk gaming.
• Experience with talent agencies, creator management companies, playtests, preview events, and early-access campaigns.
• Experience running creator campaigns across North America, Europe, LATAM, and Asia.
• Familiarity with creator discovery and analytics platforms such as Lurkit, Keymailer, SullyGnome, Streams Charts, Tubular, or Modash.
• Experience building creator communities or ambassador programs.

Culture & Benefits

• Remote work within a cross-functional marketing and production environment.
• Collaboration with community managers, marketers, brand management, and production teams.
• Opportunity to work on SPINE, an Unreal Engine 5 PC and console game featuring cinematic gun-fu combat.