AI Art Director / Creative Specialist

Location: Toronto, Canada; hybrid work with office attendance an average of four days per week

Salary: $45,000–$95,000 CAD per year

Company

hirify.global is a global creative company combining brand experience, customer experience, commerce, production, data, and technology as part of WPP.

What you will do

• Generate on-brand static visuals, campaign imagery, storyboards, and presentation assets for pitches and client campaigns.
• Use iterative prompting, image-to-image generation, parameter tuning, and multi-step workflows to produce commercial-grade outputs.
• Maintain consistency in lighting, style, color, characters, and objects across campaign assets and video clips.
• Collaborate with Art Directors, Copywriters, Studio, Production, Video, Creative, and Account teams on AI image and video production.
• Explore WPP Open and external AI tools and models to improve generation quality and execution methods.

Requirements

• Strong aesthetic judgment and a refined eye for photography, composition, lighting, color, realism, and premium visual quality.
• Deep knowledge of prompt refinement, parameter control, troubleshooting, image-to-image, and video-to-video techniques.
• Ability to interpret brand briefs and style guides and create assets aligned with a brand's visual identity.
• Proven ability to maintain character, product, object, and style continuity across multiple generations or frames.
• Hands-on experience with image models including Imagen, GPT Image, Adobe Firefly, Stable Diffusion, Seedream, and Midjourney.
• Hands-on experience with video models including Veo, Sora, Seedance, Runway, and Luma, plus basic Photoshop and Premiere skills.

Nice to have

• Experience experimenting with emerging AI tools, models, and execution methods.
• Experience applying ethical AI, copyright, and brand-safety principles to generative work.

Culture & Benefits

• Hybrid collaboration with teams working in the office an average of four days per week.
• Flexibility or workplace accommodations can be discussed during the interview process.
• Equal-opportunity workplace focused on respect, inclusion, and equal opportunities for career progression.