Назад
2 дня назад

Senior / Lead SEO Specialist (iGaming)

Формат работы
remote (Global)
Тип работы
fulltime
Грейд
senior/lead
Английский
b1
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TL;DR
Senior / Lead SEO Specialist (iGaming): Building and executing SEO strategies for iGaming, betting, review, and site-network projects with an accent on organic traffic growth, FTD performance, technical SEO, semantics, and link building. Focus on analyzing SERPs and competitors, conducting technical audits, scaling SEO across Tier 1 and Tier 2 markets, and testing emerging approaches such as expired domains and parasite SEO.
#vacancy #SEO #SEOManager #iGaming #Gambling #Betting

✨ Vacancy: Senior / Lead SEO Specialist — iGaming / Gambling

We are looking for an experienced Senior/Lead SEO Specialist to drive organic traffic, FTD growth, and SEO performance across multiple iGaming, Betting, and Review projects.

What you have to do:
• Build and execute SEO strategies across multiple projects, break them into tasks, prioritize, and drive execution to results.
• Grow qualified organic traffic and FTD, primarily across Tier 1 and Tier 2 markets.
• Scale traffic across site networks, review projects, and other emerging SEO directions.
• Optimize website structure, content, meta tags, landing pages, and internal linking.
• Collect, manually analyze, cluster, and prioritize semantic cores and landing pages.
• Analyze competitors and identify what actually works in the SERPs.
• Conduct technical audits, crawl websites with Screaming Frog or similar tools, identify issues, and control fixes.
• Integrate GEO into existing SEO processes.
• Build clear reporting around traffic, rankings, conversions, FTD, RDT, and other business KPIs using Google Sheets and Looker Studio.
• Run link building: crowd, manual outreach, webmaster communication, placement control, and indexing checks.
• Test and apply effective SEO approaches such as expired domains, parasite SEO, and other emerging tactics.

What is important to us:
✔ 3+ years of SEO experience in iGaming / Gambling.
✔ Experience with Review websites; Betting experience is a strong plus.
✔ Solid SEO cases and measurable results from the last 12 months.
✔ Strong ability to build a strategy, break it down into tasks, and independently deliver results.
✔ Hands-on experience with Screaming Frog or similar tools.
✔ Strong understanding of technical SEO, semantics, content, internal linking, and link building.
✔ Understanding of the Gambling niche and its SEO risks.
✔ English — B1+, enough for communication and outreach with webmasters.
✔ High level of ownership, independence, and attention to detail.

Nice to have:
• Experience with AI tools and SEO automation.
• Experience with affiliates, site networks, and domain migrations.
• Experience recovering projects from filters/penalties or executing fast domain migrations.
• Experience with experimental and emerging SEO approaches.

What we offer:
• High-impact role with direct influence on organic traffic, FTD, and business growth.
• Full ownership of SEO processes and freedom to implement ideas.
• International iGaming / Betting projects and competitive Tier 1 & Tier 2 markets.
• Fast-paced, data-driven environment with a strong focus on results.
• Remote work, 10:00–19:00.
• Growth opportunities toward SEO Lead / Head of SEO.
• Competitive compensation based on experience and results.

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