Senior Brand Designer

Company

hirify.global combines industrial hardware and software to help frontline maintenance workers improve operational performance.

What you will do

• Translate company positioning and product strategy into visual narratives for campaigns, product storytelling, digital experiences, events, presentations, and social content.
• Own and evolve the visual identity, brand system, principles, guidelines, and guardrails.
• Develop concepts that improve market perception of hirify.global as a broader industrial technology brand.
• Provide art direction from initial concept through critique and final execution while remaining hands-on with design work.
• Create reusable brand assets, systems, and templates that scale across Brazil, Mexico, and the U.S. while maintaining a coherent global brand.
• Partner with Product Marketing, Growth, Product, Sales, leadership, internal designers, and external partners to turn ambiguous business problems into clear creative direction.

Requirements

• 6+ years of experience in brand design, visual identity, art direction, or a related discipline.
• Strong portfolio demonstrating high-quality work, strategic thinking, and meaningful involvement in brand projects.
• Experience evolving or repositioning an identity, building a brand system, leading a rebrand, or creating a lasting visual platform.
• Strong visual storytelling, art-direction judgment, identity-system knowledge, typography, composition, image direction, and digital brand expression skills.
• Advanced fluency in Figma and Adobe Creative Suite or equivalent professional design tools, plus practical fluency with Claude and related AI tools.
• English strong enough for daily collaboration and presenting work to global stakeholders.

Nice to have

• In-house brand experience, particularly after working in an agency or studio environment.
• Experience with global or U.S.-focused brands and adapting one identity across markets.
• Experience in B2B, technology, industrial, or other complex-product categories.
• Motion, 3D, photography, illustration, or image-making skills.
• Experience building AI-powered creative workflows and partnering with Product Marketing, Product, or executive leadership.

Culture & Benefits

• Cross-functional collaboration with Marketing, Sales, Product, Customer Success, and leadership.
• Direct critique, iteration, and decision-making based on evidence and changing constraints.
• Emphasis on connecting creative work with brand perception, demand, and revenue impact.
• Use of modern creative and AI tools to improve exploration, speed, and execution while preserving design judgment and craft.