Marketing Measurement Specialist (Marketing Analytics)

Location: Hilversum, Netherlands; hybrid work with a 60:40 office/home policy

Company

hirify.global is a retail brand undergoing a transformation focused on customer connection, growth, inclusion, and innovation.

What you will do

• Build marketing measurement systems connecting media performance with brand metrics, audience strategy, market share, and customer lifetime value.
• Design, power, quality-check, and analyze cross-channel incrementality experiments, including geo-holdouts, platform lift tests, and synthetic controls.
• Own marketing mix modeling data integrity, refresh cycles, reporting, and feedback from incrementality results.
• Triangulate incrementality testing, MMM, and multi-touch attribution into a calibrated measurement view.
• Maintain the Media Impact Dashboard and support UTM standardization, automated workflows, BI data requirements, and dashboard validation.
• Communicate measurement findings and recommendations to technical and non-technical stakeholders.

Requirements

• 3+ years of experience in marketing measurement, media analytics, or marketing data science.
• Hands-on experience designing media tests and working with incrementality testing and marketing mix modeling.
• Working knowledge of Python or R and strong SQL skills.
• Experience extracting data from SAP, DSPs, Google Analytics, social platforms, or third-party media vendors.
• Knowledge of online and offline media channels and their measurement capabilities and limitations.
• Fluent English, written and spoken, is required.

Culture & Benefits

• Hybrid working with a 60:40 office/home policy.
• Opportunity to work from abroad for up to two weeks per year.
• 25 annual leave days, with the option to buy or sell up to four additional days.
• Professional development through the hirify.global Academy.
• Travel allowance and a 25% employee discount, with additional promotional discounts on selected days.
• International work environment with teams across different countries.

Hiring process

• Short application without a motivation letter.
• Live interview stage followed by an offer.
• Digital contract signing, onboarding, and development journey.