Head of Marketing - Spinnin' Records (Music)

Location: Amsterdam, Netherlands; hybrid

Company

hirify.global is a global music company that operates recording labels, music publishing, artist services, and entertainment businesses. Spinnin' Records is an international electronic dance music label with a large global artist roster and online audience.

What you will do

• Develop and oversee the label's complete marketing strategy for releases and artists.
• Lead, mentor, and develop a multidisciplinary marketing team, including regular one-on-ones and performance reviews.
• Manage the full marketing budget and allocate resources to maximize ROI and conversion.
• Analyze market trends, consumption data, and campaign metrics, providing strategic reporting to the General Manager.
• Identify commercial opportunities and coordinate release efforts with internal teams, artists, and external partners.
• Build scalable department structures, workflows, campaign guidelines, and reporting mechanisms.

Requirements

• 5+ years of senior-level experience in music marketing.
• Strong strategic, marketing, and commercial mindset with knowledge of music-industry revenue streams and business models.
• Deep understanding of the international dance music industry, media channels, consumer behavior, and cultural trends.
• Strong knowledge of digital marketing, streaming platforms, and social media trends, supported by advanced analytical skills.
• Experience leading creative teams and managing budgets, partnerships, negotiations, and contracts.
• Strong emotional intelligence, communication, leadership, and relationship-management skills.

Culture & Benefits

• Hybrid work environment based in Amsterdam, Netherlands.
• Work with an international electronic music label and a global artist and partner network.
• Environment centered on curiosity, collaboration, commitment, creativity, and inclusion.
• Equal-opportunity workplace committed to diversity and respect.