5 дней назад
Marketing Manager (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager (Fintech): Leading full-funnel campaign strategy for the Thai market with an accent on user acquisition, activation, and retention. Focus on managing integrated marketing campaigns, KOL partnerships, and cross-functional team leadership to drive growth in the fintech sector.
Company
is the leading multi-currency payment platform in Asia Pacific, empowering individuals and businesses with inclusive and affordable financial solutions.
Location: Must be based in Bangkok, Thailand (Hybrid)
What you will do
- Own the full-funnel campaign strategy for the Thai market to drive user acquisition, transaction volume, and engagement.
- Oversee integrated marketing campaigns across media, influencer, and offline channels.
- Manage and optimize the Thailand campaign budget across paid media, influencer, partnership, and CRM channels.
- Lead and develop a high-performing team, providing coaching and performance management.
- Collaborate with strategic partners to co-create campaigns that amplify visibility and deepen engagement.
- Champion a test-and-learn culture using A/B tests and behavioral analysis to personalize user journeys.
Requirements
- 5+ years of experience leading consumer-facing campaigns end-to-end.
- 1–2 years of people management experience.
- Excellent written and verbal communication skills in both English and Thai.
- Strong understanding of the Thai media landscape, including emerging trends and KOLs.
- Ability to translate data into clear decisions using performance dashboards and budgets.
- Must have the right to work in Thailand.
Culture & Benefits
- Opportunity to work with a fast-growing regional fintech leader.
- Entrepreneurial culture that values diversity and inclusion.
- Exposure to high-impact projects in the digital finance space.
- Collaborative environment working with cross-functional teams including product, data, and design.
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