обновлено 3 дня назад
Performance Marketing Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Performance Marketing Manager (Digital Media): Developing and managing end-to-end media strategies for a financial services provider with an accent on lead generation, campaign optimization, and active-user conversion. Focus on analyzing ROAS and funnel KPIs, testing attribution and retargeting approaches, and improving digital customer journeys.
Location: On-site in Bangkok, Thailand
Company
is a global financial services provider specializing in Contracts for Difference (CFD) trading across equities, forex, and commodities.
What you will do
- Develop and manage end-to-end media plans and strategies to generate quality leads, drive registrations, and increase active-user engagement.
- Bid on and optimize campaigns daily across paid media channels while monitoring CPL, CVR, CPC, CPA, and ROAS.
- Measure media performance against KPIs and provide weekly reports and recommendations to improve campaign communication and creative effectiveness.
- Define customer segments across advertising platforms and owned media channels in collaboration with data analysis, business development, and marketing communication teams.
- Monitor digital customer behavior, site traffic, and mobile-app marketing performance while identifying relevant MarTech tools.
- Improve conversion journeys through A/B and multivariate testing, attribution modeling, retargeting, and drop-off analysis.
Requirements
- Bachelor’s degree in a related field.
- 2–5 years of experience in performance marketing, ads optimization, media buying, or digital marketing.
- Hands-on experience with Facebook Ads, Google Ads, SEM, SEO, LINE Ads, TikTok Ads, Twitter Ads, Native Ads, Audience Ad Network, and other biddable or non-biddable platforms.
- Strong command of English, written and spoken.
Nice to have
- Experience in the finance industry.
Culture & Benefits
- Educational and career growth opportunities at every level.
- People-first values focused on employee job satisfaction.
- Revenue-sharing opportunities for eligible employees.
- Collaboration with a worldwide team and international exposure.
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