Performance Marketing Manager (Fintech)

TL;DR

Performance Marketing Manager (Fintech): Developing and managing end-to-end media strategies to generate quality leads and drive user engagement with an accent on campaign optimization and ROAS analysis. Focus on defining target audiences, leveraging MarTech tools, and improving conversion rates across multiple digital advertising platforms.

Location: On-site in Bangkok, Thailand

Company

hirify.global is a leading global financial services provider specializing in CFD trading across various asset classes including equities, forex, and commodities.

What you will do

• Devise and manage end-to-end media plans to drive lead generation and active user growth.
• Optimize media campaigns daily to meet key KPIs including CPL, CVR, CPC, and CPA.
• Collaborate with cross-functional teams to define customer segments and maximize conversion efficacy.
• Monitor digital customer behavior and identify new MarTech tools for deeper marketing insights.
• Implement A/B testing, multivariate testing, and attribution models to improve performance.
• Analyze site traffic and user journeys to reduce drop-off rates and enhance customer experience.

Requirements

• Bachelor’s degree in a related field.
• 2–5 years of experience in performance marketing, ads optimization, or media buying.
• Hands-on experience with platforms like Facebook Ads, Google Ads, SEM, SEO, LINE Ads, and TikTok Ads.
• Strong command of English, both written and spoken.

Nice to have

• Experience in the finance industry.

Culture & Benefits

• Opportunities for educational and career growth at every level.
• People-first values prioritizing employee job satisfaction.
• Revenue share opportunities linked to company success.
• Exposure to a worldwide team and international work environment.