2 месяца назад
Senior Lifecycle Marketing Manager (SaaS)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Lifecycle Marketing Manager (SaaS): Building and owning a customer lifecycle marketing engine for existing B2B SaaS customers with an accent on segmentation, behavioral triggers, product adoption, and expansion opportunities. Focus on designing multi-channel journeys, orchestrating communication governance, and connecting customer and product signals to measurable growth.
Location: Israel · Hybrid
Company
provides a SaaS platform and is building a customer lifecycle marketing function focused on customer growth and expansion.
What you will do
- Define and own the lifecycle marketing strategy for existing customers.
- Build customer segments using product adoption, lifecycle stage, customer profile, engagement, and expansion potential.
- Develop multi-channel programs that support add-on demand, qualified expansion opportunities, adoption, retention, and growth.
- Design always-on adoption journeys across email, in-app, and other customer touchpoints.
- Establish governance, prioritization rules, frequency caps, and suppression logic for customer communications.
- Partner with Growth Marketing, Customer Marketing, Product, Customer Success, Account Management, Product Analytics, and RevOps.
Requirements
- 5+ years of experience in B2B SaaS lifecycle, growth, customer, or CRM marketing, including meaningful work with existing customers.
- Track record of building lifecycle programs that influenced expansion, upsell, adoption, retention, or revenue.
- Strong strategic, analytical, customer-centric, and stakeholder management skills.
- Experience working with customer, CRM, and product usage data and SaaS metrics such as Expansion ARR, NRR, pipeline conversion, adoption, and engagement.
- Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, or similar, including segmentation, behavioral triggers, journey logic, and suppression rules.
- Experience with in-app engagement or product adoption platforms such as Pendo, Appcues, Intercom, or similar.
Culture & Benefits
- Hybrid work model with a flexible balance between office and home-based work.
- Temporary remote work option for up to 2 months after 6 months of tenure.
- Equity plan, social contributions, Keren Hishtalmut, private health insurance, paid sick leave, and paid time off.
- ₪1,000 monthly Wolt meal-card benefit and home-office allowance.
- Additional parental leave, company-wide balance days, volunteer days, and birthday leave.
- Professional growth opportunities, wellness programs, and team-building events.
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