3 дня назад
Inbound Marketing Manager (B2B Pipeline & LinkedIn Growth)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Inbound Marketing Manager (B2B Pipeline & LinkedIn Growth) (B2B marketing/LinkedIn): Building a predictable inbound pipeline through LinkedIn content, audience engagement, lead nurturing, and demand generation with an accent on converting content engagement into qualified B2B conversations and opportunities. Focus on designing content-to-pipeline funnels, qualifying high-intent prospects, optimizing conversion rates, and tracking pipeline performance in CRM systems.
Location: Remote from Colombia, Mexico, Argentina, Costa Rica, or Brazil; U.S. business hours required
Company
is hiring for a client seeking to build a measurable B2B inbound growth engine through LinkedIn and content-led demand generation.
What you will do
- Create and publish LinkedIn posts, hooks, carousels, and thought-leadership content for B2B buyers, founders, executives, and decision-makers.
- Turn engagement signals, comments, profile views, and inbound messages into personalized prospect conversations and qualified opportunities.
- Nurture warm leads, follow up with prospects, and ensure promising opportunities progress into the sales pipeline.
- Build and optimize the content-to-conversation-to-qualified-lead-to-call funnel, including lead magnets and nurture flows.
- Support founder-led LinkedIn growth, positioning, authority, and personal brand development.
- Track lead sources, booked calls, qualified opportunities, and pipeline generated using CRM tools such as HubSpot.
Requirements
- At least 2 years of experience in B2B inbound marketing, content-led growth, organic demand generation, or LinkedIn marketing.
- Hands-on experience creating LinkedIn content and generating inbound leads, prospect conversations, qualified opportunities, or booked calls.
- Excellent copywriting, messaging, and written and verbal English communication skills.
- Strong understanding of B2B buyer behavior, lead nurturing, funnel conversion, and 2–3 month sales cycles.
- Ability to work independently during U.S. business hours.
Nice to have
- Experience building founder or executive personal brands.
- Experience with HubSpot, Apollo, CRM systems, LinkedIn analytics, or content scheduling tools.
- Experience building lead magnets, nurture flows, and content funnels.
- Background in B2B SaaS, agencies, professional services, or founder-led businesses.
Culture & Benefits
- Full ownership of inbound pipeline generation and direct impact on revenue.
- Direct collaboration with the founder and fast feedback and execution cycles.
- High autonomy over content, engagement, and funnel optimization.
- Minimal corporate layers and approval processes.
- Potential growth into Head of Growth, Demand Generation Lead, Inbound Marketing Lead, or Growth Marketing Manager.
Hiring process
- Initial screening call.
- Spark Hire introduction video and recruiter interview.
- Final interview, followed by offer and onboarding.
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