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Текст:
TL;DR
Product Marketing Intern (Content Creation) (Gaming Marketing): Developing and executing global product launch campaigns, including messaging, press materials, influencer programming, and go-to-market assets, with an accent on end-to-end campaign ownership and content quality. Focus on coordinating creators, reviewing branded content, tracking launch deliverables, and measuring post-launch performance.
Location: Singapore
Company
Razer develops gaming products and runs global product marketing campaigns across an international organization.
What you will do
- Own an end-to-end go-to-market capstone project for one product, from pre-launch messaging and positioning through launch and post-launch activities.
- Develop marketing copy, press materials, and go-to-market strategy decks in collaboration with design, marketing, and other teams.
- Coordinate launch videos, influencer campaigns, creator outreach, product seeding, gifting logistics, and recurring content programming.
- Review influencer content for brand guidelines, product messaging, and partner or licensing requirements, providing revision feedback and maintaining approval logs.
- Track influencer deliverables, campaign action items, blockers, timeline risks, content output, and GMV contribution.
- Present the complete go-to-market journey and results to a panel that may include C-suite leaders.
Requirements
- Currently studying marketing, communications, media, or a related field.
- Ability to manage multiple product launches and coordinate deliverables across design, marketing, creators, and other stakeholders.
- Ability to produce accurate, on-brand marketing content and provide clear, constructive feedback.
Culture & Benefits
- Full-time internship within the Content Creation team, reporting to Product Marketing.
- Hands-on ownership of a capstone project rather than a shadowing-only role.
- Work with a global team located across five continents.
- Use AI tools to accelerate campaign work while maintaining accuracy, brand consistency, and quality.
- Inclusive and respectful workplace with reasonable accommodations where needed.
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