Senior PPC Specialist (iGaming)

Location: London - St Pancras Campus (Red), United Kingdom; onsite

Company

hirify.global is part of Super Group, a NYSE-listed digital gaming company operating sports betting and iGaming brands, with an innovative digital marketing agency based in London.

What you will do

• Own end-to-end PPC campaigns across Google Search, Performance Max, Google App campaigns, YouTube, and Microsoft Ads.
• Develop acquisition strategies for UK sports betting events and maintain account structures across football, horse racing, tennis, and other product areas.
• Optimise bidding, keywords, match types, search queries, ad copy, creative, CPA, ROI, and lifetime value.
• Analyse campaign performance using platform data and Tableau dashboards, identifying trends and growth opportunities.
• Ensure campaigns comply with UK Gambling Commission regulations, ASA/CAP guidelines, responsible gambling requirements, and internal policies.
• Collaborate with SEO, Display, Paid Social, Affiliate, AI, UX, Legal, Compliance, and UK market teams.

Requirements

• At least 5 years of experience managing paid search accounts at scale.
• Strong experience in gambling, sports betting, iGaming, casino, finance, or similarly competitive verticals.
• Deep knowledge of Google Ads, Microsoft Ads, bidding strategies, auction dynamics, keyword strategy, and account structuring.
• Advanced Excel skills, strong analytical ability, and experience delivering against CPA and ROAS targets.
• Experience with attribution models, incrementality testing, and large budgets; monthly spend of £250,000 or more is preferred.
• Strong knowledge of sports betting markets, including odds calculation, betting types, market trends, player behaviour, and industry regulations.

Nice to have

• Familiarity with gambling regulations and compliance requirements across multiple jurisdictions.

Culture & Benefits

• Learning and development programmes supporting professional growth.
• Regular constructive feedback through the Performance Tool.
• Employee Assistance Programme with Vitality healthcare, Unum dental, life assurance, and income protection.
• Tusker car scheme, Cycle to Work scheme, and retail discounts.
• Inclusive international environment with teams across 16 countries, 85 nationalities, and 27 languages.

Hiring process

• Shortlisted candidates may complete an assessment.
• The process includes relevance assessment for the Talent Management and Talent Development Programme.
• Credit, criminal record, and qualification verification checks are required for the role.