Principal Lead Product Marketing Manager (Mobile Gaming)

Location: Ljubljana, Slovenia

Company

Mobile gaming product company developing and operating a portfolio of freemium mobile games.

What you will do

• Hire, structure, mentor, and lead a high-performing product marketing and growth team.
• Define and execute player acquisition and lifecycle management across pre-launch validation, global launches, and LiveOps.
• Partner with product teams on value propositions, target audience research, and user-centric product development.
• Allocate budgets across paid user acquisition, ASO, and influencer programs to improve portfolio LTV efficiency.
• Build measurement frameworks with Analytics, including LTV forecasting and full-funnel reporting.
• Analyze distribution performance and use learnings to refine multi-title growth strategies with platform partners.

Requirements

• 7+ years of product marketing and growth experience in the freemium mobile gaming industry.
• Proven experience building, managing, and scaling high-performing teams, including talent development and organizational design.
• Strong understanding of user acquisition, ASO, product messaging, player retention, and paid and organic acquisition channels.
• Deep analytical expertise in mobile measurement, attribution models, predictive LTV, ROAS, CAC, and retention metrics.
• Hands-on experience working with Apple and Google platform partners across multi-title portfolios and different lifecycle stages.
• Excellent communication and leadership skills, with the ability to influence cross-functional teams and support strategic decisions with data.

Culture & Benefits

• Indefinite employment relationship with Ekipa2 d.o.o. and a six-month probation period.
• Flexible working hours in a relaxed team environment with cross-functional ownership.
• Training, seminars, conferences, and other development opportunities.
• 24 days of paid vacation.
• Discretionary bonus plan and a Christmas bonus subject to internal company policies.
• Office meals and access to sport, fitness, educational, and entertainment activities.

Hiring process

• Initial salary details will be shared before the first interview.
• Applications are accepted until 31 August 2026.