CRM Campaign Manager (Marketing Automation)

Location: Barcelona, Spain; hybrid working with office attendance an average of four days per week. Candidates must currently reside in Barcelona and have the legal right to work in Spain.

Salary: €32,938–€37,232 gross annual, based on experience.

Company

hirify.global is a global creative and technology agency within WPP, delivering brand experience, customer experience, commerce, and CRM solutions for major international brands.

What you will do

• Manage end-to-end CRM campaign delivery across email, push notifications, SMS, and in-app messaging.
• Translate client and stakeholder briefs into campaign requirements, execution plans, timelines, and dependencies.
• Define audience segmentation, personalization, and customer journey orchestration strategies.
• Coordinate designers, HTML specialists, CRM developers, technical architects, data analysts, and strategists.
• Configure, test, launch, monitor, and validate campaigns in Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot, or comparable platforms.
• Analyze CRM KPIs, evaluate campaign effectiveness, and identify optimization opportunities for automated lifecycle programs.

Requirements

• Current residence in Barcelona and legal right to work in Spain are required.
• 1–2 years of experience in CRM campaign management, marketing automation, lifecycle marketing, or a similar role.
• Hands-on experience with Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot, or comparable CRM technologies.
• Experience with end-to-end campaign delivery, audience segmentation, personalization, customer journeys, reporting, and CRM KPIs.
• Ability to coordinate multiple stakeholders and concurrent projects, with strong communication and client-facing skills.
• Fluent English communication skills are required. Familiarity with HTML email production, CRM technical ecosystems, customer data structures, and SQL is beneficial.

Culture & Benefits

• Flexible hybrid working model based in the Barcelona office, with home-office support where needed.
• Private health insurance and a flexible benefits package through Cobee.
• Training budgets, certifications, and learning platforms focused on Salesforce, Braze, and other CRM technologies.
• Mental health support, wellness activities, employee discounts, and access to WPP/hirify.global benefits.
• International collaboration, knowledge sharing, team events, and cross-discipline workshops.
• Career development opportunities across hirify.global and the wider WPP network.