Regional Publishing Product Lead (Riftbound)

Location: South Korea

Company

Riot Games is expanding into the trading card game space with Riftbound.

What you will do

• Develop and lead Riftbound’s Korea publishing strategy in alignment with global product and publishing objectives.
• Lead local marketing campaigns, community programs, competitive-play initiatives, and retail activations.
• Manage, coach, and develop the Korea publishing team, including goals, resourcing, feedback, and career development.
• Represent Korean player and partner needs while coordinating with global publishing, product, brand, esports, community, insights, finance, legal, and operations teams.
• Build competitive-play, hobby, retail, and community ecosystems through relationships with distributors, retailers, tournament organizers, creators, and community leaders.
• Manage the Korea publishing budget and track adoption, engagement, retention, ecosystem health, and business performance.

Requirements

• 8+ years of experience in publishing, product management, marketing, or a related discipline in games, entertainment, consumer products, or a relevant industry.
• 2+ years of direct experience managing and developing teams.
• Strong understanding of Korean consumer behavior, cultural trends, media channels, and gaming or entertainment audiences, with experience launching or growing products in Korea.
• Experience leading complex cross-functional programs and managing agencies, distributors, retailers, community organizations, or other commercial partners.
• Experience setting priorities, managing budgets, and using performance data to guide decisions.
• Fluency in Korean and English, written and spoken, is required.

Nice to have

• Experience with tabletop games, trading card games, hobby entertainment, organized play, or competitive gaming.
• Relationships within Korea’s TCG, gaming, retail, creator, or hobby ecosystems.
• Experience adapting global products, campaigns, or brands for the Korean market.
• Experience managing teams through a product launch or period of rapid growth.
• Familiarity with retail distribution, organized play, inventory dependencies, or physical consumer products.

Culture & Benefits

• Decision-making prioritizes player experience and player empathy.
• Success is measured through player, community, and business outcomes.
• The role emphasizes collaborative work across global teams and local external partners.
• The position supports sustainable operating plans for Riftbound’s continued growth in Korea.