Acquisition Marketing Manager (SaaS)

TL;DR

Acquisition Marketing Manager (SaaS): Leading global paid acquisition for Setapp as it evolves from a subscription service into a software marketplace, with an accent on media strategy, rapid experimentation, and funnel optimization. Focus on validating product economics through paid traffic, scaling acquisition channels, improving conversion rates, and building a high-performing growth marketing team.

Location: Ukraine or Europe. Hybrid work model with the option to work remotely or from the Kyiv coworking hub.

Company

hirify.global is a Ukrainian software company building products including CleanMyMac, Setapp, ClearVPN, and Moonlock for users worldwide.

What you will do

• Own Setapp’s global paid acquisition strategy, media plans, channel mix, and budget optimization.
• Run rapid paid-traffic experiments to validate product economics and generate growth hypotheses.
• Audit and optimize acquisition funnels, landing pages, and conversion rates.
• Monitor CPA, CAC, LTV, CTR, CR, ROMI, and other performance metrics; improve reporting systems and provide actionable insights.
• Collaborate with product, copywriting, design, and analytics specialists to deliver effective creatives and landing pages.
• Lead, mentor, and structure a growth marketing team of performance and creative specialists.

Requirements

• 5+ years of experience in user acquisition or performance marketing, preferably in B2C SaaS or e-commerce marketplaces serving Tier-1 markets.
• Proven experience launching and managing Google Ads and Meta Ads campaigns with substantial budgets.
• Experience managing teams of 3+ people.
• Strong experience with conversion rate optimization, funnel analysis, A/B testing, and performance metric optimization.
• Advanced marketing analytics experience with tools such as Google Analytics, Looker Studio, or Tableau.
• Upper-Intermediate (B2) English, strong analytical and creative thinking, and a high level of autonomy.

Nice to have

• Experience expanding into new markets, including specific geographies or Tier-2 markets.
• Experience using AI to automate and optimize routine tasks.
• Knowledge of key e-commerce mechanics.

Culture & Benefits

• Remote or hybrid work with access to a 24/7 Kyiv coworking hub equipped with UPS and Starlink.
• Flexible working hours based on trust and cooperation.
• Medical insurance from the first month, with an annual medical insurance allowance for employees abroad.
• Professional development opportunities, annual reviews, internal communities, and feedback training.
• Personal time off, parental leave, and sabbaticals after five years with hirify.global.
• Support for veterans, active military personnel, mobilized employees, and humanitarian initiatives through hirify.globalCares.