Head of Product Marketing (Financial Products)

TL;DR

Head of Product Marketing (Financial Products): Defining and scaling the global marketing strategy for hirify.global Card, Earn, Travel, Rewards, and other financial products with an accent on positioning, go-to-market execution, and commercial growth. Focus on building portfolio-wide growth programs, optimizing funnel economics, and balancing international expansion with regulatory and compliance requirements.

Location: Worldwide, remote or hybrid with flexible hours across international teams

Company

hirify.global operates a digital asset ecosystem and is expanding its portfolio into financial products beyond mining.

What you will do

• Define and execute the marketing strategy, positioning, messaging, and value propositions for the financial products portfolio.
• Own end-to-end go-to-market planning for product launches, new features, pricing updates, and promotional campaigns.
• Drive acquisition, activation, cross-sell, retention, revenue growth, and portfolio performance through funnel and KPI management.
• Develop partnership, referral, co-marketing, and other growth programs with strategic partners.
• Coordinate Performance Marketing, CRM, Brand, Content, SEO, Community, Product Marketing, Product, Finance, Analytics, Compliance, and Operations.
• Build scalable marketing processes, mentor senior marketers, and influence strategic decisions across the organization.

Requirements

• 7+ years of experience in Product Marketing, Go-to-Market, Growth Marketing, or Marketing Leadership.
• Proven experience marketing multiple products within a single portfolio and leading global product launches.
• Experience with fintech, digital banking, payments, cards, wallets, lending, wealth management, or similar financial products.
• Strong understanding of funnel economics, pricing, CAC, LTV, retention, revenue growth, and commercial planning.
• Experience building partnership, referral, or co-marketing programs and scaling B2C financial products across international markets.
• Experience in crypto, Bitcoin, Web3, or digital assets, with the ability to balance growth and regulatory compliance.

Nice to have

• Experience launching products across the US, Europe, UAE, LATAM, or APAC.
• Experience with loyalty programs, rewards, subscriptions, or investment platforms.

Culture & Benefits

• Remote or hybrid work with flexible hours across international teams.
• Up to 100% coverage for professional courses, conferences, and English learning.
• Up to 20 vacation days, 8 company holidays, and 5 personal days annually.
• Structured performance reviews and team recognition programs.
• International team retreats, including stays at company apartments in Cyprus.