Senior Data Analyst (Marketing Analytics)

Location: Worldwide, fully remote with flexible hours.

Company

hirify.global operates a digital mining ecosystem with a product focus on cryptocurrency and customer engagement.

What you will do

• Build a scalable retention analytics framework covering the customer lifecycle.
• Define retention KPIs, lifecycle metrics, and marketing performance dashboards.
• Develop RFM and behavioral segmentation models and support personalized customer experiences.
• Design, analyze, and evaluate A/B tests for CRM campaigns and marketing initiatives.
• Automate reporting, anomaly detection, and performance insights for Marketing, Product, and Leadership.
• Collaborate with CRM, Product, and Data Engineering teams to improve user journeys, data quality, and analytics infrastructure.

Requirements

• 5+ years of experience in Marketing Analytics, CRM Analytics, or Retention Analytics.
• Strong expertise in customer lifecycle, retention, user behavior, segmentation, and marketing KPI frameworks.
• Proven experience with A/B testing methodology, statistical evaluation, and cohort analysis.
• Strong SQL and Python skills, plus experience with cloud data platforms such as BigQuery, Snowflake, Redshift, or AWS.
• Experience with CRM platforms such as Customer.io, Braze, or Iterable.
• English proficiency at B2/C1 level is required.

Nice to have

• Experience with machine learning, recommendation systems, and real-time personalization models.
• Experience with Google Cloud Platform and BigQuery.
• Background in fintech, crypto, SaaS, or high-scale B2C products.

Culture & Benefits

• Worldwide remote work with flexible hours.
• Up to 20 vacation days, 8 company holidays, and 5 personal days annually.
• Courses, English classes, and conference reimbursement of up to 100%.
• International team retreats, including events in locations such as Cyprus.
• Career development paths toward expert and top-management roles.
• Corporate digital miners and participation in a loyalty program with passive-income potential.