Education Marketing Specialist (Indonesia)

Location: Jakarta, Indonesia; remote-friendly work is supported, with a focus on Jakarta for collaboration.

Company

Canva is a design platform helping people and organisations create visual content, including solutions for education.

What you will do

• Execute end-to-end local education marketing campaigns, from briefing and launch through performance reporting and iteration.
• Develop insight-led campaign briefs and structured execution plans for Indonesian education audiences.
• Coordinate campaign assets, timelines, dependencies, and quality standards across internal teams and agency partners.
• Run multi-channel campaigns across email, social, influencer, paid, and in-product surfaces.
• Localise global messages into culturally relevant narratives for Indonesian teachers and students.
• Track activation, engagement, usage, and Education MAU metrics, turning findings into optimisation recommendations.

Requirements

• Deep experience in the Indonesian education market, especially K–12, is required.
• Experience running end-to-end campaigns targeting teachers and/or students.
• Ability to localise global ideas for Indonesian education audiences and adapt messaging by audience and channel.
• Strong written, verbal, presentation, and stakeholder-alignment skills.
• Experience activating education communities through email, social, influencer partnerships, and in-product messaging.
• Data-driven, highly organised, collaborative, and comfortable operating with ownership in ambiguous environments.

Culture & Benefits

• Six-month contractor engagement at 40 hours per week.
• Flexible, remote-friendly working approach with a focus on Jakarta collaboration.
• Opportunity to influence classroom usage across K–12 and higher education.
• Collaboration with the Ministry of Education, local education stakeholders, community leaders, agencies, and cross-functional teams.
• Contractor-accreditation meetings are conducted virtually.

Hiring process

• Contractor-accreditation interview conducted virtually.
• Hiring decisions are based on experience, skills, and passion.