Senior Copywriter (Automotive)

Location: Detroit, United States; hybrid work with an average of four days per week in the office.

Salary: $60,000–$140,000 USD base salary.

Company

A global creative and marketing agency within WPP, delivering brand experience, customer experience, commerce, digital, and health marketing services for major international brands.

What you will do

• Generate strategically grounded, conceptually bold ideas across Ford’s brand and aftermarket portfolio.
• Write campaign platforms, scripts, digital experiences, social content, point-of-sale materials, and other channel-specific copy.
• Shape consistent, distinctive brand voice and culturally relevant narratives across integrated campaigns.
• Collaborate with ACD Art, strategy, design, production, media, and other cross-functional teams.
• Present creative concepts and their strategic rationale to Ford client partners.
• Manage multiple workstreams and deliver high-quality work under tight timelines.

Requirements

• Minimum five years of agency experience in copywriting or creative roles.
• Portfolio demonstrating big ideas, strong conceptual thinking, and integrated campaigns across multiple channels.
• Expertise in writing for campaign platforms, scripts, digital, social, and experiential formats.
• Strong understanding of storytelling, tone of voice, and brand building.
• Ability to work collaboratively, handle routine and conceptual assignments, and maintain quality under deadlines.
• Proficiency in using AI to support workflows and creative output.

Nice to have

• Automotive industry experience, preferably with large automotive accounts.

Culture & Benefits

• Hybrid work model designed to support creativity, collaboration, and connection.
• Competitive benefits package.
• Respectful, inclusive workplace with equal opportunities for career progression.
• Collaboration across offices and capabilities within a global creative network.