Content Marketing Lead (AI)

TL;DR

Content Marketing Lead (AI): Building and owning a B2B content strategy for AI-ready eCommerce products with an accent on search visibility, thought leadership, and commercial impact. Focus on creating content that earns citations from search engines and LLMs, translating merchant data into compelling narratives, and connecting content performance to pipeline and conversion.

Location: Hybrid role based in Leicester, United Kingdom

Company

hirify.global develops products for eCommerce discovery, conversion, and growth, including Clearer, Boost Commerce, REVIEWS.io, and Influence.

What you will do

• Own the content strategy across the product portfolio, from planning through writing, briefing, and publishing.
• Improve organic search visibility and ensure products are cited by AI and LLM-powered discovery tools.
• Lead thought leadership through point-of-view content, executive ghostwriting, category commentary, and merchant data narratives.
• Turn product launches into blogs, comparison pages, and launch narratives in partnership with Product Marketing.
• Use sales conversations, deal data, and buyer objections to identify positioning gaps and improve content.
• Define content success measures tied to influenced pipeline, visibility, demos, MQL-to-opportunity conversion, and commercial outcomes.

Requirements

• 3+ years of B2B content marketing experience with ownership of both strategy and writing.
• Strong, clear, and persuasive writing skills without filler or unnecessary jargon.
• Commercial judgment and evidence that content influenced a deal, conversation, or conversion.
• Experience working directly with sales, including reviewing call data and participating in deals.
• Ability to use AI tools effectively while recognizing where their output cannot be trusted.

Nice to have

• Published thought leadership, executive bylines, point-of-view pieces, or original data narratives.
• SEO experience and curiosity about AEO, GEO, and how LLMs determine what to cite.
• Experience marketing to eCommerce or retail buyers.
• Experience partnering with Product Marketing across multiple product lines.

Culture & Benefits

• Customer-focused, transparent, collaborative culture across five international markets.
• Private medical insurance from day one, including private GP access, a 24/7 medical helpline, and advanced cancer cover.
• Dental, optical, hearing, mental health, and employee assistance support.
• 20 days of paid time off, six bank holidays, a company-wide winter break, and a paid birthday day off.
• Statutory workplace pension, a paid volunteering day, and peer recognition rewards.
• Quarterly values-based awards can include a fully funded five-night trip to a global office.

Hiring process

• Adjustments are available during the interview process upon request.