Content Lead (eCommerce)

TL;DR

Content Lead (eCommerce): Leading content strategy and creation for digital commerce experiences with an accent on content architecture, conversion, discoverability, and scalable content systems. Focus on building content governance, translating SEO and AI insights into optimisation, guiding multidisciplinary teams, and improving engagement across the customer journey.

Location: Hybrid role based at the London Sea Containers office, with office attendance required at least once a week and typically averaging four days a week; occasional travel to a client site may be required.

Company

hirify.global is a global creative and marketing agency within WPP, delivering brand experience, customer experience, commerce, and digital services for major international clients.

What you will do

• Develop content concepts, strategies, propositions, audits, calendars, tone-of-voice guidelines, and governance frameworks for eCommerce clients.
• Embed content architecture, message hierarchy, storytelling, and content-first practices into website experience design alongside UX and UI teams.
• Lead and inspire a multidisciplinary content team while collaborating with clients, senior stakeholders, creative teams, SEO/GEO specialists, CRM, social, activation, and production partners.
• Define KPIs and measurement frameworks, use performance data to recommend improvements, and optimise content for engagement and conversion.
• Build scalable, reusable content ecosystems using design systems, component libraries, and client frameworks.
• Establish ethical AI content-generation guidelines and oversee editorial quality, accessibility, language, tone, and brand storytelling.

Requirements

• Proven experience managing digital content in eCommerce, gained in an in-house commerce or editorial team or a commerce-focused digital agency.
• Extensive experience in online content strategy and creation across the customer journey, from acquisition to retention.
• Experience managing senior client and stakeholder relationships, setting expectations, and handling multiple initiatives in a fast-paced environment.
• Experience adapting content for multi-region or multi-market campaigns and leading initiatives from conception to completion.
• Strong writing, editing, communication, prioritisation, organisational, and team leadership skills.
• Understanding of SEO, GEO, conversion rate optimisation, user engagement metrics, and data-driven content optimisation.

Nice to have

• Exposure to Google Analytics, Content Square, SEMrush, and A/B testing tools.
• Experience pioneering new content initiatives and piloting innovative approaches.

Culture & Benefits

• Permanent employment with a hybrid working model focused on collaboration and connection.
• Discretionary bonus scheme, competitive pension, medical insurance, and life assurance.
• Training and career development opportunities.
• Holiday purchase and sale options, family-friendly policies, retail discounts, and social events.
• Culture centred on Heart, Brains, and Courage, with an emphasis on empathy, innovation, experimentation, and inclusion.