Senior SEM Specialist (Travel)
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Описание вакансии
TL;DR
Senior SEM Specialist (Travel): Driving long-term PPC strategies and managing high-budget campaigns for a leading travel subscription platform with an accent on data-driven optimization and automation. Focus on complex data analysis, strategic bid management, and scaling acquisition across multiple global brands.
Location: Hybrid in Barcelona, Spain (Relocation support available)
Company
is a world-leading travel subscription platform powering multiple brands through a proprietary AI-driven ecosystem.
What you will do
- Develop and execute long-term PPC strategies aligned with global business growth objectives.
- Manage and optimize high-budget SEM campaigns across Google Ads and Microsoft Bing.
- Perform complex data analysis to identify strategic patterns, mitigate risks, and maximize ROI.
- Collaborate with Country Managers and Product Managers to steer spend and revenue towards KPIs.
- Mentor junior team members and establish best-in-class execution standards.
- Lead quarterly strategic initiatives within an agile, self-organizing environment.
Requirements
- Minimum 5+ years of experience in SEM/PPC managing high monthly budgets.
- Degree in a highly quantitative field (e.g., Engineering, Computer Science, Mathematics, Physics, or Statistics).
- Expertise in Google Ads and Microsoft Bing, including advanced bid strategies.
- Advanced proficiency in MS Excel and experience with data querying languages like SQL.
- Fluent English is mandatory.
- Proven ability in complex data storytelling and executive-level communication.
Nice to have
- Google Ads certification.
- Experience leveraging AI for strategic campaign optimization and reporting.
- Experience working in the travel sector.
- Additional European-based language proficiency.
Culture & Benefits
- Hybrid home-office model focused on outcomes and work-life balance.
- Competitive compensation package including performance-based bonuses.
- Relocation support and premium equipment options.
- Continuous learning via free Coursera access and leadership development workshops.
- Multicultural environment with a 360° feedback culture and agile mindset.
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