Growth Lead (Digital Marketing)

TL;DR

Growth Lead (Digital Marketing): Building and scaling customer acquisition for a mobile banking proposition aimed at 18–30-year-olds with an accent on performance marketing, brand development, data-driven experimentation, and multi-channel growth. Focus on designing attribution and tracking systems, building referral loops, optimizing conversion and marketing efficiency, and leading a multidisciplinary team.

Location: Hybrid work in Utrecht, Netherlands, balancing home and office work.

Salary: €7,556–€10,794 gross per month for a 36-hour work week.

Company

A cooperative bank focused on digital banking, customer growth, and contributing to broader societal challenges such as the food and energy transitions.

What you will do

• Own the end-to-end acquisition and go-to-market strategy for customers aged 18–30 across paid, organic, referral, and social channels.
• Build scalable performance marketing, brand, content, social, SEO, ASO, GEO, and demand-generation capabilities.
• Manage acquisition budgets, spending, customer acquisition cost, payback period, and marketing return on investment.
• Lead experimentation, incrementality testing, attribution modelling, and continuous growth optimization.
• Define AdTech and tracking requirements, including event tracking, app SDKs, server-side tagging, conversion APIs, consent management, and identity resolution.
• Lead, coach, and develop a multidisciplinary team of six specialists while collaborating with Product, Design, Engineering, Tech, Data, Privacy, and external partners.

Requirements

• 8+ years of experience in Growth Marketing, Performance Marketing, Digital Acquisition, or Commercial Growth.
• 2+ years of experience leading a team of specialists.
• Proven success scaling customer growth in digital-first businesses, with knowledge of the Dutch market and Gen Z audiences.
• Strong experience in performance marketing, acquisition funnels, experimentation, growth analytics, attribution, tracking, and data.
• Commercial understanding of acquisition cost, payback period, and customer lifetime value, combined with strategic and hands-on execution skills.
• Master’s degree in Data Science, Business Administration, Growth or Digital Marketing, Financial Economics, or equivalent experience.

Nice to have

• Experience building growth loops and referral mechanics.
• Entrepreneurial mindset and strong focus on measurable outcomes.

Culture & Benefits

• Hybrid working environment with a focus on work-life balance.
• Thirteenth-month payment, 8% holiday allowance, and a 10% Employee Benefit Budget.
• €1,400 annual development budget.
• Inclusive environment that values diverse knowledge, backgrounds, perspectives, and experiences.
• Opportunity to contribute to digital banking and wider societal challenges.

Hiring process

• Submit an application by 18 August; selected candidates may be invited to one or more online interviews.
• Assessments may be included in the process, followed by legal and reliability screening before employment.