2 месяца назад
Senior ASA & ASO Manager (Mobile Apps)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior ASA & ASO Manager (Mobile Apps): Owning paid and organic App Store growth for Spark and Calendars with an accent on Apple Search Ads strategy, App Store Optimization, and multi-market performance marketing. Focus on scaling campaigns, improving conversion rates, optimizing keyword visibility, and connecting acquisition performance with monetization goals.
Location: Not specified
Company
develops productivity applications for Apple devices, including Spark and Calendars, serving tens of millions of users worldwide.
What you will do
- Own Apple Search Ads strategy, including keyword research, campaign structure, bidding, budget allocation, and scaling across markets.
- Test and optimize campaigns against CPA, ROAS, volume, and conversion goals.
- Lead ASO through keyword research, metadata optimization, localization, creative testing, and product page experiments.
- Monitor rankings, category placement, competitors, and App Store algorithm changes, converting insights into action plans.
- Collaborate with Product, Design, Marketing, and Data/Analytics teams on growth and monetization goals.
- Build performance dashboards and report on spend, installs, CPA, conversion rate, rankings, and overall ASA/ASO results.
Requirements
- 4+ years of hands-on experience running Apple Search Ads campaigns at scale, preferably for consumer mobile applications.
- Proven App Store Optimization experience, including keyword research tools, metadata optimization, and creative testing.
- Strong analytical skills and experience with App Store Connect, mobile measurement partners, and BI tools.
- Experience managing significant advertising budgets and multi-market campaigns.
- Understanding of mobile app funnels, LTV, CPA, user acquisition, and monetization strategy.
- Excellent English communication skills and confidence presenting results to cross-functional stakeholders.
Culture & Benefits
- Customer-centric culture with opportunities to engage directly with users.
- Ownership, continuous learning, and feedback-driven professional growth.
- Transparent collaboration and a supportive team environment.
- Work focused on delivering meaningful product impact and simplifying complexity.
- Culture of curiosity, creativity, and innovation.
Hiring process
- The hiring process includes interviews and multiple stages; detailed timelines and expectations are provided after application.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →