Senior Marketing Executive (iGaming)

TL;DR

Senior Marketing Executive (iGaming): Developing and executing branding strategies and creative campaigns for gaming products with an accent on brand identity, community engagement, and influencer partnerships. Focus on creating AI-assisted content, coordinating gaming event presence, and using market insights to grow the brand across digital channels.

Location: Singapore

Company

hirify.global develops visually striking and engaging gaming experiences for digital-native audiences and the next generation of gamers.

What you will do

• Develop and implement branding strategies aligned with company goals and values.
• Plan and execute creative marketing campaigns across social media, blogs, video channels, and other platforms.
• Maintain consistent brand messaging and coordinate the production of visuals, content, and interactive experiences.
• Build and manage partnerships with influencers, streamers, agencies, and other gaming industry figures.
• Plan the brand presence at gaming events, conferences, and expos, including booths and promotional materials.
• Engage the gaming community, respond to feedback, manage online forums, and maintain a positive brand image.

Requirements

• Degree in Business, Marketing, Communications, or a related field.
• At least 4 years of experience planning and executing branding campaigns, ideally in the gaming industry.
• Strong project management skills and the ability to manage multiple deadlines.
• Excellent communication and interpersonal skills.
• Creative thinking, attention to detail, and the ability to work strategically and tactically.
• Curiosity about new technologies, especially AI-driven creative tools, and passion for gaming, entertainment, or digital products.

Culture & Benefits

• Work on innovative gaming experiences designed for modern audiences.
• Collaborate with internal teams, external agencies, influencers, and gaming industry partners.
• Contribute to a creative environment focused on engaging narratives, immersive gameplay, and emerging technologies.