Performance Marketing Manager (Cryptocurrency)

Location: Yerevan, Armenia; hybrid workplace

Company

hirify.global is a cryptocurrency exchange focused on secure, reliable, and scalable digital asset trading.

What you will do

• Develop and manage multi-channel performance marketing campaigns across search, display, social, and affiliate channels.
• Own paid media budgets and optimize spending to improve return on investment, user acquisition, CPA, and LTV.
• Plan lifecycle campaigns covering onboarding, activation, retention, and reactivation.
• Manage EDM activities, including audience segmentation, content, personalization, and automated workflows.
• Analyze channel performance, user behavior, conversion funnels, and campaign results; run A/B tests.
• Prepare performance reports and collaborate with marketing, product, content, growth, and design stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of hands-on experience in performance marketing, digital advertising, or growth marketing, preferably in technology or fintech.
• Experience with email and lifecycle marketing, including segmentation, automation, and A/B testing.
• Proficiency with Google Ads, Facebook Ads, programmatic advertising, and analytics tools such as Google Analytics or Mixpanel.
• Familiarity with CRM and marketing automation platforms such as HubSpot, Braze, or Marketo.
• Strong analytical, communication, presentation, organizational, and project management skills; cryptocurrency and blockchain knowledge is advantageous.

Culture & Benefits

• Flexible work schedule in a hybrid environment.
• Competitive salary with performance-based discretionary bonuses.
• Generous paid leave.
• Professional development opportunities and participation in industry events.
• Open and inclusive work environment.