CRM & Lifecycle Marketing Specialist (Crypto)

Location: Yerevan, Armenia; Workplace: Hybrid

Company

hirify.global is a newly established cryptocurrency exchange focused on secure, scalable, and reliable digital asset trading.

What you will do

• Build and manage onboarding, activation, retention, and reactivation lifecycle journeys.
• Set up and maintain email communications, including templates, routing, deliverability, compliance, sender reputation, and anti-spam controls.
• Develop user segmentation based on KYC level, activity, product usage, value tiers, and behavioral triggers.
• Create automated workflows, reactivation campaigns, churn-reduction strategies, and re-engagement flows.
• Define communication priorities across email, push, SMS, WhatsApp, Telegram, and in-app messaging, while running A/B tests.
• Partner with Product, Data, and Growth to maintain event tracking, map CRM data, deliver campaigns, and report on activation, retention, churn, and campaign performance.

Requirements

• 3–6 years of experience in CRM, lifecycle, or retention marketing.
• Strong experience with CRM and marketing automation platforms, especially CleverTap.
• Knowledge of lifecycle logic, onboarding sequences, activation scoring, behavior-based triggers, segmentation, funnel analysis, and user cohorts.
• Experience managing email systems, deliverability, anti-spam controls, template quality, reactivation campaigns, and churn analysis.
• Knowledge of mobile attribution and event-based tracking, with excellent written communication and attention to detail.
• Ability to work independently and own CRM operations end to end.

Nice to have

• Experience in fintech, cryptocurrency, gaming, or high-frequency digital products.

Culture & Benefits

• Remote-first flexibility within a hybrid work arrangement.
• Ownership of a core growth and retention channel.
• Flexible payment options in traditional currency or cryptocurrency.
• Performance-based incentives and a high-impact working environment.
• Collaboration with experienced leaders across Product, Growth, and Operations.