17 дней назад
GEO Strategist (Web3)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
GEO Strategist (Web3): Building and optimizing Binance's presence and citation authority across AI-powered search surfaces like ChatGPT and Perplexity with an accent on Generative Engine Optimization (GEO) and structured data. Focus on creating measurement frameworks for AI acquisition, analyzing LLM retrieval mechanics, and closing citation gaps against competitors.
Location: Global (Remote or Onsite)
Company
Binance is a leading global blockchain ecosystem and the world’s largest cryptocurrency exchange by trading volume and registered users.
What you will do
- Own Binance's presence in AI-generated responses across major LLMs to drive citation authority and entity presence.
- Build and maintain llms.txt, structured data, and knowledge graph signals, including regional adaptations.
- Define and track GEO as a standalone acquisition channel by building custom measurement and attribution frameworks.
- Translate AI citation gaps into technical and content requirements for cross-functional teams.
- Conduct ongoing LLM prompt testing, citation audits, and competitor benchmarking (e.g., Coinbase, Kraken).
- Analyze log-level and query-level data to identify AI crawler behavior and content structure gaps.
Requirements
- 5-6+ years of hands-on SEO experience, including technical SEO at an enterprise scale.
- Deep mechanistic understanding of LLM retrieval (RAG architecture, ranking signals, and citation behavior).
- Expertise in structured data/schema markup, entity-based content architecture, and knowledge graph signals.
- Fluency in crawl/indexation mechanics, log file analysis, and Python or SQL for data extraction.
- Proven ability to define and lead a technical SEO/GEO strategy independently.
- Experience operating within a large cross-functional organization (Content, Tech, Data, Compliance).
Nice to have
- Experience in cryptocurrency, fintech, or other regulated, trust-sensitive industries.
Culture & Benefits
- Opportunity to shape the future of the world's leading blockchain ecosystem.
- Work in a user-centric global organization with a flat structure and high autonomy.
- Results-driven environment with opportunities for continuous learning and career growth.
- Competitive salary and company benefits.
- Flexible work-from-home arrangements depending on the business team.
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